I thought’d I’d kick off Monday morning with a look at the ‘New Generation’ seamless 361 nursing bra from Emma-Jane. We’ve stocked Emma Jane right back since we started in 2001 and they have been a mainstay of our range, because they really do understand the fitting requirements. A couple of years ago they launched the ‘New Generation’ range and since then these bras have been going from strength to strength and have diversified into a padded version (365) and a sleep version (342)
The first point about these bras is their superb quality. We sell hundreds and hundreds of these 361 bras and I can honestly count on two fingers the returns we have had due to a quality issue. Maternity and nursing bras have to put up with a fantastic amount of washing and general use compared with normal bras and these more than hold their own.
But, as always it’s the fit that really defines an Emma Jane Nursing Bra. the B-F fits relies on the superb knitting technology that goes into the bra. There has to be a huge level of stretch to allow for a B to F cup stretch, which this bra can do easily. This is in contrast to a lot of the cheaper range of seamless bras available where the fabric isn’t really up to the job and when stretched through to the larger cup sizes, the fabric loses it’s support and becomes too thin.
The Emma Jane is a dual purpose bra – which means it can fit you through pregnancy AND breast feeding. For breastfeeding it has very flat almost invisible clips and support straps, so it is easy to access, and the stretch in the cup allows you to pull it down and still get support from the bottom of the cup and the under-bust band.
In the photo above you can see the bra worn by a model with a much larger cup size compared to the first photo where our model was a 32 C. From this you can see the level of support this bra is achieving even at larger sizes.
If you’re on a tight budget, I would wholeheartedly recommend a 361 or 365 maternity and nursing bra as part of your nursing wardrobe.
Leigh@www.fromheretomaternity.co.uk (specialist fitter)